I set up Clovian in 2008 after a 15 year career working for Large and Medium sized American software products organisations. This tenure included sales and marketing roles, general country management responsibilities and a range of international sales and marketing leadership roles.
The blend of local and international experience provided significant exposure to a range of situations and challenges all of which bring significant value to the projects we work on.
Some of the specific areas where we have assisted other clients include:
- Developing sales and marketing practice from scratch – figuring out the positioning and targeting through to winning those first crucial clients and expanding footprint
- Introducing new software products, and new software product categories, into key markets
- Developing sales and marketing practices to support mid value, high volume sales profiles and high value, lower volume enterprise sales. Ensuring that these two sales approaches can work alongside one another effectively
- Managing and minimising, potentially disruptive, impact of merger and acquisition activity on local business operations
- Optimising and improving any and all aspects of sales and marketing to address specific problem areas or opportunities
- Implementing technology to support continued growth of sales and marketing operations – this includes CRM, Proposal Automation, Sales Knowledge Management, Advanced Analytics and Research
- Campaign management
- Marketing management
- Sales management